A Discussion of Comic-con Exclusive Events

By Joelgleo

Yesterday, Warner Bros. was "forced" to release the trailer for Suicide Squad even though they didn't want to, because footage of the trailer showing at Comic-con had leaked online. In a statement, Sue Kroll, WB's President of Worldwide Marketing and International Distribution said the following:

 “Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.”

 You know what? In a way I feel for them. I really do. A large group of people paid a lot of money to go to Comic-con, and chose to spend their limited con time listening to you talk about your upcoming movie. Sure you want to give them something special, I get that. And I don't want this to cause anybody to think twice about trying to do something special for the Comic-con attendees. That is the worst possible outcome of this situation.



But Comic-con is not like any other convention. In this day and age, Comic-con is a place for movie studios to make big, official, newsworthy announcements that the entire entertainment industry wants to know about. Comic-con has more in common with E3, which is designed for press, than it does with most other comic book conventions. Yes, it was exciting for the people to see the Suicide Squad trailer in the moment, but now they want to talk about it with their friends, and for that to happen, their friends need to have seen the trailer as well. It's hard to feel too bad for WB when their main complaint is that people are so desperate to be advertised to they're willing to watch a sub par version of the advertisement for the WB product.

On the other hand, I want us to all look at how Lucasfilm handled the con this year. They didn't come with a new trailer. After all every single person in Hall H during that panel is going to see Star Wars in theaters. There's no doubt about that. And they don't need to give any more of the movie away. Instead there was a brief behind the scenes glance at the movie, just enough for you to get that excited feeling all over again. And that sizzle reel was released online so that we can all pour over the footage and extract tiny details from the background and speculate wildly about said details, the way that all Star Wars fans love to do.

But like Warner Bros,, Lucasfilm wanted to do something special for the fans so they put together a performance with the LA symphony of The Music of Star Wars. As someone who didn't attend the convention, that's something that can't be replicated. That's something that will be unique to the Comic-con attendees of 2015. There is a way to make the even special for those who attend without having to stress about bootleg trailers. And at the end of the day, it's Comic-con. That's pretty special to begin with.

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