How the Cloverfield Paradox Deal was a Good Idea for Everybody
Note: Nothing in this article is intended to be a commentary on the quality of the new movie Cloverfield Paradox . It simply focuses on the business strategies behind the deal. Joel: Last year during the Super Bowl, Netflix released a trailer for the movie Bright , a movie that would be released eleven months later in December of last year. This year, Netflix’s big trailer release was for Cloverfield Paradox , a movie that, much to everyone’s surprise, was released right after the game was over. Even for those that have been following the story of the third Cloverfield movie, this movie was entirely unexpected, but it’s release is a clever play on the part of both Netflix and Paramount, and is worth taking a closer look at. For those that don’t know, Cloverfield Paradox was originally a movie titled God Particle . It was an original movie that was later retroactively changed to serve as the third installment in the Cloverfield franchise. This isn’t a huge deal as the s...